I read an article in the New York Times titled "Trolling the Oceans to Combat Aging" which detailed how Algenist has just come up with a new anti-aging skin care line that features alguronic acid which comes from algae. They are selling this product, eye balm and serum, online at Sephora.com with a price ranging from $65 to $95. Allison Slater describes the exciting new discovery: “Think about how algae can live anywhere, live in the coldest of places, or the harshest of places, and think about translating that to skin care.” Alguronic acid shows signs of increasing cell regeneration, protecting against cell damage, and increasing the synthesis of elastin. One study conducted by Dr. Tony Day of 30 women showed that after 10 days of using the Algenist serum, the women had a 25 percent decrease in wrinkles as shown by silicone replicas of their faces. I find this new product intriguing and wonder if people will respond to it positively.
For more information, visit http://www.nytimes.com/2011/03/24/fashion/24SKIN.html?ref=health
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