Goals for Caritas PR Campaign

When we met with the Executive Director of Caritas, Buddy Edwards, he wanted us to specifically focus on raising local church awareness for Caritas for our public relations campaign. We want to try and help Caritas create long-term relationships with local congregations. Caritas wants church congregations, regardless of the denomination, to get involved as volunteers and/ or potential donors.

Our main goal with this project is to create tools that will help Caritas connect with Waco congregations. We are going to create a PSA explaining Caritas and all of its services for churches to show during their weekly services. This video will create awareness in the congregations and hopefully inspire members to get involved with the non-profit organization. We also want to create Caritas flyers and brochures that can be passed out during a church service. Lastly, we want to write an article for Caritas' newsletter explaining how churches can get involved with the organization. Another idea is to have a Caritas representative speak at the yearly pastor's luncheon so that pastors are inspired to get their members involved. 

One challenge with our task is that we want to make sure we are focused on one main objective. Caritas has some other weaknesses such as its ineffective use of Twitter and misleading slogan, however, our group needs to focus on the main problem of a disconnect with Caritas and local churches. We can help to a certain extent with the other problems, but our main goal is to establish good relations with Caritas and local churches.